Research conventions and codes

 Hey, back again with another blog!
Today we’re going to talk about what really goes into a commercial like NIKE. NIKE commercials are based around athleticism and comfort, their commercials mainly focus around the athletic department. NIKE also gives a sense of “style” with their Air Force ones and a variety of other brands. Now let’s crackdown the commercials. There’s many factors that are in play with a sports commercial, angles, shots, and movements are a big piece of it you need to use so your commercial is a replica of the sport you’re filming. Most common shots and angles used are called;

• Wide shots
• High angles 
• Close ups
• Two person shots
• Three person shots
• Establishing shot
• Long shots

      Shots and angels aren’t the only factors however, movements are just as important as the angles you use. Movements are how you truly capture the athlete you’re filming. The movements so what is being done, whether they’re running the track or field, lifting a weight, fielding, catching or throwing a ball. All of these are filmed with camera movements, you don’t notice it but many of these movements are how you capture the true hard work of an athlete. The main camera movement used is a tracking shot,  following the subject that’s being videoed, getting every possible angle to show you the hard work.
      So as you can see lots of time effort and editing goes into a commercial, it’s visually appealing to the audience it’s what draws them in and brings them to the store. It makes them want to buy your product, commercials are the most important part of a company.



That’s all for today guy! I’ll see you next time,
Yours, Taylor