Audience and institutions essay

                Hello everyone, today I will be talking about a wide range of topics that cover audience and institutions. Before I begin, what I mean by audience and institutions is that I will be talking about things like the distribution and consumption of a film, as well as the companies who make the films and how everything works between companies who worked together on a film. You will hear many different terms and each of these describe different things. I will also use examples of films when speaking on company work. I hope you enjoy.

                The first thing I will be talking about is media ownership. Over the years, the amount of media outlet companies has shrunk, and we now have 6 dominate conglomerates. These companies are: Disney, TimeWarner, Comcast, News Corp, and Sony. Each of these companies owns a variety of small companies called, subsidiaries. Cross media ownership, or cross media convergence is when one company owns different media outlets (music, films, radio, and tv). Sony is a prime example of this. Sony owns the PlayStation and the music production. Disney is a prime example of Ancillary revenue; this is a place where the merchandise of a company is sold. Disney makes more money selling their merchandise in their own park than they would selling it in stores. Which brings us to our next term synergy. Synergy is when two companies work together to sell a product. So, when you see Disney toys and merchandise in stores this is synergy. Our last term is Oligopoly, this is the term for a market that is dominated by small companies.

                Next, we’re going to talk about technology. Yes, I know we all know about technology and how it works, but this is how companies use technology to promote their works. This is also called, Proliferation of hardware and content. Many companies use music outlets to help promote, take Disney for example. They own Disney I heart radio; they use this app to promote their films through adds. While other companies will use technological convergence and go through Pandora radio to promote their films and productions. Companies use technology in more ways then one. They also use advanced technologies to make their films. Many companies use CGI. For example, Disney used photo realistic CGI to produce the new lion king film. Many action movies also use CGI animation. Companies use technology for both promotion and production. 

                We’re now going to speak about marketing. So marketing is how companies promote everything. This is going to slightly touch base on what we were talking about with technology. Companies will use a lot of technology and synergy to promote their films and products. Another way of marketing is film festivals, although these are big companies, film festivals do not limit them to promotion, they also use this as a time to scout new ideas and films. Marketing is a small combination of everything we’ve just previously talked about from selling merchandise in stores to using technology to promote.

                The last thing we’re going to speak on is distribution. Distribution is how the audience view the films. As a consumer there are many to ways to view a film, some examples being in a movie theater and watching at home. When watching at home, it is called in-home viewing. Companies determine how they release a film based off the data they collect of how consumers view films. Personally, for me, I like to watch films in the comfort of my home with my family. It not only saves money; my family and I get to be as loud as we want and laugh as much as we want. Companies often do an electronic sell through, meaning that through a digital format they sell the film for viewing. Netflix is an example of this, many companies use Netflix as a streaming platform. They also use the firestick as well. They also use video on demand and near video on demand. Youtube is an example of this, either during or after videos there are in programed videos for you to watch when you want that will immediately take you to the video.

                To conclude, the production, promotion, and consumption of a film is a long data filled process that companies use. Many companies work together to produce films and promote films. Thank you for your time.