Hello
everyone, today I will be talking about a wide range of topics that cover
audience and institutions. Before I begin, what I mean by audience and
institutions is that I will be talking about things like the distribution and
consumption of a film, as well as the companies who make the films and how
everything works between companies who worked together on a film. You will hear
many different terms and each of these describe different things. I will also
use examples of films when speaking on company work. I hope you enjoy.
The
first thing I will be talking about is media ownership. Over the years, the
amount of media outlet companies has shrunk, and we now have 6 dominate
conglomerates. These companies are: Disney, TimeWarner, Comcast, News Corp, and
Sony. Each of these companies owns a variety of small companies called,
subsidiaries. Cross media ownership, or cross media convergence is when one
company owns different media outlets (music, films, radio, and tv). Sony is a
prime example of this. Sony owns the PlayStation and the music production. Disney
is a prime example of Ancillary revenue; this is a place where the merchandise
of a company is sold. Disney makes more money selling their merchandise in
their own park than they would selling it in stores. Which brings us to our
next term synergy. Synergy is when two companies work together to sell a
product. So, when you see Disney toys and merchandise in stores this is
synergy. Our last term is Oligopoly, this is the term for a market that is
dominated by small companies.
Next,
we’re going to talk about technology. Yes, I know we all know about technology
and how it works, but this is how companies use technology to promote their
works. This is also called, Proliferation of hardware and content. Many companies
use music outlets to help promote, take Disney for example. They own Disney I
heart radio; they use this app to promote their films through adds. While other
companies will use technological convergence and go through Pandora radio to
promote their films and productions. Companies use technology in more ways then
one. They also use advanced technologies to make their films. Many companies
use CGI. For example, Disney used photo realistic CGI to produce the new lion
king film. Many action movies also use CGI animation. Companies use technology
for both promotion and production.
We’re
now going to speak about marketing. So marketing is how companies promote
everything. This is going to slightly touch base on what we were talking about
with technology. Companies will use a lot of technology and synergy to promote
their films and products. Another way of marketing is film festivals, although
these are big companies, film festivals do not limit them to promotion, they
also use this as a time to scout new ideas and films. Marketing is a small
combination of everything we’ve just previously talked about from selling
merchandise in stores to using technology to promote.
The
last thing we’re going to speak on is distribution. Distribution is how the
audience view the films. As a consumer there are many to ways to view a film,
some examples being in a movie theater and watching at home. When watching at
home, it is called in-home viewing. Companies determine how they release a film
based off the data they collect of how consumers view films. Personally, for
me, I like to watch films in the comfort of my home with my family. It not only
saves money; my family and I get to be as loud as we want and laugh as much as
we want. Companies often do an electronic sell through, meaning that through a
digital format they sell the film for viewing. Netflix is an example of this,
many companies use Netflix as a streaming platform. They also use the firestick
as well. They also use video on demand and near video on demand. Youtube is an
example of this, either during or after videos there are in programed videos
for you to watch when you want that will immediately take you to the video.
To
conclude, the production, promotion, and consumption of a film is a long data
filled process that companies use. Many companies work together to produce
films and promote films. Thank you for your time.
