Music Video Research Blog

Hey ya'll,
     I'm back with another blog. We just finished our commercial project, the project was fun to do and in my opinion a great basis project. We could get used to having the equipment that we will be using for the year. We had a few minor challenges considering it was the first time we'd done something like this. We also learned how to use new technologies like pinnacle studios. Pinnacle studios is an editing platform that was really easy to use and made the editing process much easier. We learned a lot of useful production skills. I'm very excited to say that we're finally starting on our music video project!
       Our song is Teenage dream by Katy Perry, it's from the pop genre. During our group discussion we had been choosing between Nights Like This by Kehlani and Ty Dolla Sign. We ended up choosing Teenage Dream  because as teenagers we can relate better to it, it's also a great song to get some friends together to drive around and go to the beach with. It'll be kind of like a vlog experience, but of course it's a music video. This song is saying how we feel like we're in a teenage dream being with our friends and the person we like or are in a relationship with. This song is a good song for a music video to because the song isn't too hype and it isn't too slow either. Songs like these make it relatively easy to plan a great music video. The genre of pop is a very unique drama, It has a variety of variations within it. Pop can be almost anything, there's country pop, Christian (gospel) pop, and so many others. Music videos within this genre are often circled around the theme of the song but every now and then you'll have a few that won't make sense to what the song is really saying. The conventions typically used in this genre are mainly eye level shots, Pans, maybe a tilt every now and then, wide shots, and a few low angle shots. The sound was mainly the song. There are  times they'll fade the song out and play the sounds of the event taking place. As for editing, many times depending on the song they will edit it to give a vintage type of look. Sometimes they will incorporate different types of lighting such as black and white. The costumes usually consist of everyday attire such as crop tops, leggings, jeans, hoodies etc. The costumes are things that people can use in their everyday lives. The lighting it’s typically natural. They often go outdoors to capture the natural light given. The acting is typically very natural. The only time it’s not is if they’re using an explicit scene, but even then it can seem very real. In most cases the make up can be kind of extra to showcase their features. But once in a while they will go natural or just use slight stage make up so they don’t look washed out. The props are things you find anywhere you go. They use standard props, purses, make up bags, etc. They setting is typical. They can use remote areas or even populated areas like the beach.